diff --git a/src/_includes/layouts/abm-landing.njk b/src/_includes/layouts/abm-landing.njk
index aa61941f28..4a6b65a2a6 100644
--- a/src/_includes/layouts/abm-landing.njk
+++ b/src/_includes/layouts/abm-landing.njk
@@ -34,7 +34,7 @@ nohero: true
                         href="{{ site.onboardingURL }}"
                         onclick="capture('cta-try-now', {'reference': '{{ hero.buttonReference }}'})">
                         <span class="flex gap-2 uppercase items-center text-indigo-600 hover:text-indigo-800">
-                            Start Free Trial
+                            Try it out
                             {% include "components/icons/arrow-right.svg" %}
                         </span>
                     </a>
diff --git a/src/_includes/layouts/base.njk b/src/_includes/layouts/base.njk
index 2f9e34565c..09fbc4ae69 100644
--- a/src/_includes/layouts/base.njk
+++ b/src/_includes/layouts/base.njk
@@ -259,7 +259,7 @@ eleventyComputed:
                     <!-- CTAs -->
                     <ul class="hidden cta top-8 right-0 border shadow-sm md:inline md:shadow-none w-36 z-10 md:border-0 bg-white md:bg-transparent md:w-auto rounded md:static md:float-none md:flex md:flex-row flex-col items-center justify-end font-medium text no-underline">
 			            <li class="flex"><a href="{{ site.appURL }}">Sign In</a></li>
-			            <li class="flex"><a href="{{ site.onboardingURL }}" onclick="capture('cta-join', {'position': 'header'})">Free Trial</a></li>
+			            <li class="flex"><a href="{{ site.onboardingURL }}" onclick="capture('cta-join', {'position': 'header'})">Try it out</a></li>
                         <a class="ml-2 ff-btn ff-btn--primary uppercase text-sm inline-flex" href="/contact-us" onclick="capture('cta-talk-us', {'position': 'header'})">
                             Contact Us
                         </a>
@@ -269,7 +269,7 @@ eleventyComputed:
                 <div id="mobile-ctas" class="hidden fixed bottom-0 z-20">
                     <div class="grid grid-cols-2 gap-2">
                         <a href="{{ site.appURL }}" class="ff-btn ff-btn--primary-outlined">Sign In</a>
-                        <a href="{{ site.onboardingURL }}" onclick="capture('cta-join', {'position': 'header'})" class="ff-btn ff-btn--primary-outlined">Free Trial</a>
+                        <a href="{{ site.onboardingURL }}" onclick="capture('cta-join', {'position': 'header'})" class="ff-btn ff-btn--primary-outlined">Try it out</a>
                     </div>
                     <a class="ff-btn ff-btn--primary" href="/contact-us" onclick="capture('cta-talk-to-sales', {'position': 'header'})">Contact Us</a>
                 </div>    
diff --git a/src/ai.njk b/src/ai.njk
index 8a8a2c805b..ebc85d27af 100644
--- a/src/ai.njk
+++ b/src/ai.njk
@@ -74,7 +74,7 @@ ctaSection:
                        href="{{ site.onboardingURL }}"
                        onclick="capture('cta-try-now', {'reference': '{{ hero.buttonReference }}'})">
                         <span class="flex gap-2 uppercase items-center text-white hover:text-indigo-200">
-                            Start Free Trial
+                            Try it out
                             {% include "components/icons/arrow-right.svg" %}
                         </span>
                     </a>
diff --git a/src/landing/edge-connectivity.njk b/src/landing/edge-connectivity.njk
index 6150e4ddc8..996affb8cb 100644
--- a/src/landing/edge-connectivity.njk
+++ b/src/landing/edge-connectivity.njk
@@ -82,5 +82,5 @@ ctaSection:
     title: "Take Back Control of Your Edge Data"
     description: "Stop letting vendors hold your data hostage. See how FlowFuse delivers open, scalable edge connectivity in a live demo."
     primaryCta: "Schedule Your Demo"
-    secondaryCta: "Start Free Trial"
+    secondaryCta: "Try it out"
 ---
\ No newline at end of file
diff --git a/src/landing/line-control.njk b/src/landing/line-control.njk
index d435a75721..fde7e58283 100644
--- a/src/landing/line-control.njk
+++ b/src/landing/line-control.njk
@@ -79,5 +79,5 @@ ctaSection:
     title: "Put Control Back in Operator Hands"
     description: "See how FlowFuse empowers your line teams to improve efficiency, reduce downtime, and own their workflows."
     primaryCta: "Request a Demo"
-    secondaryCta: "Start Free Trial"
+    secondaryCta: "Try it out"
 ---
\ No newline at end of file
diff --git a/src/landing/plant-orchestration.njk b/src/landing/plant-orchestration.njk
index 6e577cedef..ab119a31a7 100644
--- a/src/landing/plant-orchestration.njk
+++ b/src/landing/plant-orchestration.njk
@@ -79,5 +79,5 @@ ctaSection:
     title: "Move From Spreadsheets to Smart Plant"
     description: "See how FlowFuse lets you orchestrate and automate at scale. Book a live demo and transform your plant operations."
     primaryCta: "Book a Demo"
-    secondaryCta: "Start Free Trial"
+    secondaryCta: "Try it out"
 ---
\ No newline at end of file