From 19acd48a9955c977ed622ada97872dd38406cd24 Mon Sep 17 00:00:00 2001 From: Dimitrie Hoekstra Date: Mon, 2 Feb 2026 09:50:46 +0100 Subject: [PATCH 1/2] Update CTA copy from "Start Free Trial" to "Try it out" Changes button text in: - AI page (/ai.njk) - Landing pages (line-control, edge-connectivity, plant-orchestration) Uses more approachable language while maintaining conversion intent. --- src/ai.njk | 2 +- src/landing/edge-connectivity.njk | 2 +- src/landing/line-control.njk | 2 +- src/landing/plant-orchestration.njk | 2 +- 4 files changed, 4 insertions(+), 4 deletions(-) diff --git a/src/ai.njk b/src/ai.njk index 8a8a2c805b..ebc85d27af 100644 --- a/src/ai.njk +++ b/src/ai.njk @@ -74,7 +74,7 @@ ctaSection: href="{{ site.onboardingURL }}" onclick="capture('cta-try-now', {'reference': '{{ hero.buttonReference }}'})"> - Start Free Trial + Try it out {% include "components/icons/arrow-right.svg" %} diff --git a/src/landing/edge-connectivity.njk b/src/landing/edge-connectivity.njk index 6150e4ddc8..996affb8cb 100644 --- a/src/landing/edge-connectivity.njk +++ b/src/landing/edge-connectivity.njk @@ -82,5 +82,5 @@ ctaSection: title: "Take Back Control of Your Edge Data" description: "Stop letting vendors hold your data hostage. See how FlowFuse delivers open, scalable edge connectivity in a live demo." primaryCta: "Schedule Your Demo" - secondaryCta: "Start Free Trial" + secondaryCta: "Try it out" --- \ No newline at end of file diff --git a/src/landing/line-control.njk b/src/landing/line-control.njk index d435a75721..fde7e58283 100644 --- a/src/landing/line-control.njk +++ b/src/landing/line-control.njk @@ -79,5 +79,5 @@ ctaSection: title: "Put Control Back in Operator Hands" description: "See how FlowFuse empowers your line teams to improve efficiency, reduce downtime, and own their workflows." primaryCta: "Request a Demo" - secondaryCta: "Start Free Trial" + secondaryCta: "Try it out" --- \ No newline at end of file diff --git a/src/landing/plant-orchestration.njk b/src/landing/plant-orchestration.njk index 6e577cedef..ab119a31a7 100644 --- a/src/landing/plant-orchestration.njk +++ b/src/landing/plant-orchestration.njk @@ -79,5 +79,5 @@ ctaSection: title: "Move From Spreadsheets to Smart Plant" description: "See how FlowFuse lets you orchestrate and automate at scale. Book a live demo and transform your plant operations." primaryCta: "Book a Demo" - secondaryCta: "Start Free Trial" + secondaryCta: "Try it out" --- \ No newline at end of file From 3c7212e250fdafde4b0d0de38dc1f974ee7f00c2 Mon Sep 17 00:00:00 2001 From: Dimitrie Hoekstra Date: Mon, 2 Feb 2026 09:55:29 +0100 Subject: [PATCH 2/2] Update navigation "Free Trial" buttons to "Try it out" - Update main site navigation header (desktop and mobile) - Update ABM landing page layout Completes the CTA text consistency update across all pages. --- src/_includes/layouts/abm-landing.njk | 2 +- src/_includes/layouts/base.njk | 4 ++-- 2 files changed, 3 insertions(+), 3 deletions(-) diff --git a/src/_includes/layouts/abm-landing.njk b/src/_includes/layouts/abm-landing.njk index aa61941f28..4a6b65a2a6 100644 --- a/src/_includes/layouts/abm-landing.njk +++ b/src/_includes/layouts/abm-landing.njk @@ -34,7 +34,7 @@ nohero: true href="{{ site.onboardingURL }}" onclick="capture('cta-try-now', {'reference': '{{ hero.buttonReference }}'})"> - Start Free Trial + Try it out {% include "components/icons/arrow-right.svg" %} diff --git a/src/_includes/layouts/base.njk b/src/_includes/layouts/base.njk index 2f9e34565c..09fbc4ae69 100644 --- a/src/_includes/layouts/base.njk +++ b/src/_includes/layouts/base.njk @@ -259,7 +259,7 @@ eleventyComputed: