frameworks

Frameworks Index — Growth Operating Agency

Layer 2 Structured Knowledge. These are the methodology docs that skills pull from. Each framework has a clear when-to-use trigger and skill bindings.

Framework Families

1. Signal Theory (signal-theory/)

The quality substrate. Applies to every skill's output verification.

• 5-tuple-encoding.md — Mode/Genre/Type/Format/Structure
• 4-principles.md — information theory/cybernetics theory/viable systems theory/feedback-loop theory
• vsm-mapping.md — VSM Systems 1-5 mapped to Growth Operating Agency departments
• triple-layer-verification.md — 40/35/25 quality gate
• channel-capacity.md — information theory applied to context windows

2. Primitives (primitives/) — the real moat

Six atomic primitives used across every department — cross-cutting operator IP.

• unique-mechanism.md — the campaign director + the copy director + the offer architect
• value-equation.md — the acquisition economist
• core-four.md — the acquisition economist (Warm Outreach / Content / Cold Outreach / Paid)
• call-funnel.md — the growth engineer + the backend economist + the agency director
• educate-before-pitch.md — the campaign director + the VSL copywriter + the growth engineer
• specificity.md — the media buying director + the acquisition economist + the copy director

3. Cult Methodology (cult-methodology/)

Branding, marketing, and cult-following strategies. Reference: authority-provocation-style persona authority + cult-movement archetypes. Used by: foundations (positioning), marketing (authority building), nurture (community rituals)

4. Esoteric Marketing (esoteric-marketing/)

esoteric-offer-architecture lineage: emotional marketing, low-ticket offers, ascension funnels, market psychology foundations. Used by: foundations (ICP psych), marketing (emotional triggers), sales (offer stacking), lifecycle (ascension)

5. Growth Operating Process (growth-operating-process/)

the operations director's straight process for ops — customer-journey audit, 7-step launch, KPI diagnostics, "papercut" detection. Used by: scale (ops), all departments (process discipline)

6. Instagram Profile Funnel (instagram-profile-funnel/)

the paid media director's stack — IG ecosystem, profile-as-landing-page, ads, profile-funnel mechanics. Used by: marketing (IG), sales (profile funnels)

7. YouTube (youtube/)

YouTube methodology master stack — 7 video types, 20-hook library, VSSL construction, 4-pillar content mix, session-starter strategy. Used by: marketing (YouTube + Shorts)

8. VSL Variants (vsl/)

5 VSL framework variants — the VSL director (15-step), the psychological copywriter (11-step pull-push-persuade), the 13-step VSL author (13-step slides), the VSL copywriter (3X), the growth engineer (hidden-pitch long-form video). Used by: sales (/build-vsl skill has 5 variants to pick from)

9. Classical Persuasion (classical/)

awareness-spectrum research, influence-principles research, cognitive-bias research, the direct-response tradition — the 20th century direct-response lineage.

• awareness-spectrum-5-levels.md — 5 awareness levels
• limiting-belief-triad.md — the offer architect's Worthless/Helpless/Hopeless
• market-hierarchy.md — Market → Audience → Offer → Copy
• market-sophistication-4-stages.md — 4-stage (Naive/Aware/Skeptical/Exhausted)
• impact-distribution.md — 40/40/20 (7-phase offer methodology)
• 4-belief-layers.md — low-ticket vs high-ticket
• 6-principles-of-influence.md
• direct-response-copy-principles.md

10. Offer Architecture (offer-architecture/)

• 7-phase-offer-building-system.md — 7-step Phase 2 offer architecture
• grand-slam-offer.md — bonus stacking + value stack + guarantee
• identity-evolution-pricing.md — tier as identity
• ltv-ascension-system.md — upsell ladder + continuity math

11. Sales Methodologies (sales/)

• full-stack-sales-call-8-stage.md — Rapport/Agenda/Diagnosis/Vision/Bridge+Pitch/Price/Objection/Close
• crossroads-close.md
• value-stack-architecture.md — 5-layer close structure
• 8-required-beliefs.md — the VSL director

12. Operator Frameworks (per-operator, cross-referenced)

• reference/operators/ — 17+ operator playbooks (the encoded IP library)

When to Use What

If a skill needs...	Look in...
Output quality verification	signal-theory/
Offer design	offer-architecture/ + primitives/unique-mechanism.md + primitives/value-equation.md
VSL writing	vsl/ (pick variant) + primitives/educate-before-pitch.md
Audience research	../canonical/frameworks/classical/awareness-spectrum-5-levels.md + ../canonical/frameworks/classical/limiting-belief-triad.md + esoteric-marketing/market-psychology-foundations.md
Sales process	sales/ + primitives/call-funnel.md
Paid ads	primitives/specificity.md + instagram-profile-funnel/ (for IG ads)
Content strategy	youtube/ + primitives/core-four.md
Team building + SOPs	growth-operating-process/
Branding/authority	cult-methodology/
Nurture/community	esoteric-marketing/ + cult-methodology/

Source Provenance

Every framework file ends with a Sources section citing the exact location:

• Notion page IDs (e.g. {EXAMPLE_NOTION_ID})
• Named publications with page references (e.g. Signal Theory: Optimal Intent Encoding p.41)
• Web URLs (e.g. a public methodology page)
• YouTube channel + video references

This creates a traceable chain back to source — critical for the Truth gate (T-variable).

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v1.0 — 2026-04-19