diff --git a/backend/src/services/brand_profile.py b/backend/src/services/brand_profile.py
index e2d4c31a..0ddd0367 100644
--- a/backend/src/services/brand_profile.py
+++ b/backend/src/services/brand_profile.py
@@ -8,6 +8,7 @@
 
 from __future__ import annotations
 
+import logging
 import os
 from typing import TypedDict
 
@@ -15,8 +16,25 @@
 
 from src.database.sync_engine import get_sync_engine
 
+logger = logging.getLogger(__name__)
+
 DEFAULT_YEAR = 2024  # FTC 2024 공시 기준 (2025 데이터는 2026 하반기 발표 예정)
 
+# Module-level fuzzy SQL — text() 객체 매 호출마다 재생성 회피.
+_FUZZY_SQL = text(
+    """
+    SELECT "corpNm", "brandNm", "indutyLclasNm", "indutyMlsfcNm",
+           "frcsCnt", "newFrcsRgsCnt", "ctrtEndCnt", "ctrtCncltnCnt", "nmChgCnt",
+           "avrgSlsAmt", "arUnitAvrgSlsAmt"
+      FROM ftc_brand_franchise
+     WHERE "brandNm" ILIKE :pattern
+       AND yr = :year
+       AND ("frcsCnt" IS NULL OR "frcsCnt" > 0)
+     ORDER BY "frcsCnt" DESC NULLS LAST
+     LIMIT 1
+    """
+)
+
 
 class BrandBenchmark(TypedDict, total=False):
     brand_name: str
@@ -46,9 +64,18 @@ def _won_from_thousand(val: int | None) -> int | None:
 def get_brand_benchmark(brand_name: str, year: int = DEFAULT_YEAR) -> BrandBenchmark:
     """FTC 가맹본부 공시에서 브랜드 연간 실적 조회.
 
+    매칭 우선순위:
+    1. 정확 일치 (`brandNm = :brand`)
+    2. 1차 실패 시 fuzzy 매칭 (예: '홍콩반점' → '홍콩반점0410') — ILIKE prefix + frcsCnt 큰 것 우선
+    3. 매칭 row 의 frcsCnt = 0 이면 benchmark_available=False (closure_rate/growth_rate 계산 불가)
+
     FTC 미등재 (직영 브랜드 등) 시 benchmark_available=False.
     """
-    sql = text(
+    engine = get_sync_engine(os.environ["POSTGRES_URL"])
+
+    # 1차: 정확 일치 — 동일 (brandNm, yr) 다 row 시 silent tie-break 회피.
+    # 복수 row 발견 시 첫 row 반환 + WARNING 로그 (FTC 원본 brand명 변경 중간 단계 등 데이터 품질 신호).
+    exact_sql = text(
         """
         SELECT "corpNm", "brandNm", "indutyLclasNm", "indutyMlsfcNm",
                "frcsCnt", "newFrcsRgsCnt", "ctrtEndCnt", "ctrtCncltnCnt", "nmChgCnt",
@@ -56,12 +83,25 @@ def get_brand_benchmark(brand_name: str, year: int = DEFAULT_YEAR) -> BrandBench
           FROM ftc_brand_franchise
          WHERE "brandNm" = :brand
            AND yr = :year
-         LIMIT 1
         """
     )
-    engine = get_sync_engine(os.environ["POSTGRES_URL"])
     with engine.connect() as conn:
-        row = conn.execute(sql, {"brand": brand_name, "year": year}).mappings().first()
+        all_exact = conn.execute(exact_sql, {"brand": brand_name, "year": year}).mappings().all()
+        if len(all_exact) > 1:
+            logger.warning(
+                "[brand_profile] FTC 동일 brandNm 복수 row 감지 brand=%s yr=%d count=%d corps=%s",
+                brand_name,
+                year,
+                len(all_exact),
+                [r["corpNm"] for r in all_exact],
+            )
+        row = all_exact[0] if all_exact else None
+
+        # 2차: fuzzy prefix 매칭 — 정확 매칭 실패 시 접미 변형 흡수 (예: '홍콩반점' → '홍콩반점0410').
+        # 위험 (false positive): '파리' → '파리바게뜨'/'파리크라상' 같은 별 brand 잘못 매칭 가능.
+        # 가드: 길이 ≥ 4 (한글 4자 이상은 prefix 충돌 거의 없음) + frcsCnt > 0 우선.
+        if row is None and brand_name and len(brand_name) >= 4:
+            row = conn.execute(_FUZZY_SQL, {"pattern": f"{brand_name}%", "year": year}).mappings().first()
 
     if not row:
         return {
@@ -72,8 +112,22 @@ def get_brand_benchmark(brand_name: str, year: int = DEFAULT_YEAR) -> BrandBench
         }
 
     frcs = row["frcsCnt"] or 0
-    closure_rate = (row["ctrtEndCnt"] or 0) / frcs if frcs else None
-    growth_rate = (row["newFrcsRgsCnt"] or 0) / frcs if frcs else None
+
+    # frcsCnt = 0 (paper brand) → 계산 불가 명시. None * 100 등 다운스트림 폭발 방지.
+    if frcs == 0:
+        return {
+            "brand_name": row["brandNm"],
+            "benchmark_available": False,
+            "reason": f"FTC 등재됐으나 가맹점 0 (paper brand). corp={row['corpNm']!s}, yr={year}. 통계 계산 불가.",
+            "reference_year": year,
+            "corp_name": row["corpNm"],
+            "franchise_count_national": 0,
+            "industry_large": row["indutyLclasNm"],
+            "industry_medium": row["indutyMlsfcNm"],
+        }
+
+    closure_rate = (row["ctrtEndCnt"] or 0) / frcs
+    growth_rate = (row["newFrcsRgsCnt"] or 0) / frcs
 
     return {
         "brand_name": row["brandNm"],
@@ -87,8 +141,8 @@ def get_brand_benchmark(brand_name: str, year: int = DEFAULT_YEAR) -> BrandBench
         "closed_contracts": row["ctrtEndCnt"],
         "cancelled_contracts": row["ctrtCncltnCnt"],
         "name_changes": row["nmChgCnt"],
-        "closure_rate": round(closure_rate, 4) if closure_rate is not None else None,
-        "growth_rate": round(growth_rate, 4) if growth_rate is not None else None,
+        "closure_rate": round(closure_rate, 4),
+        "growth_rate": round(growth_rate, 4),
         "industry_large": row["indutyLclasNm"],
         "industry_medium": row["indutyMlsfcNm"],
     }
diff --git a/docs/retrospective/2026-05-05.md b/docs/retrospective/2026-05-05.md
index 68f5afa1..1208652a 100644
--- a/docs/retrospective/2026-05-05.md
+++ b/docs/retrospective/2026-05-05.md
@@ -450,3 +450,35 @@
 ```
 
 ---
+
+## 11:04:25 세션 완료
+
+### 변경 파일
+- docs/retrospective/2026-05-05.md
+
+### diff 요약
+```
+ docs/retrospective/2026-05-05.md | 8 ++++++++
+ 1 file changed, 8 insertions(+)
+```
+
+---
+
+## 11:35:51 세션 완료
+
+### 변경 파일
+- backend/src/services/brand_profile.py
+- docs/retrospective/2026-05-05.md
+- frontend/src/components/AgentMapVisualizer.tsx
+- frontend/src/components/SimulationResult/dashboard/tabs/AbmTab.tsx
+
+### diff 요약
+```
+ backend/src/services/brand_profile.py              | 54 +++++++++++++++++++---
+ docs/retrospective/2026-05-05.md                   | 24 ++++++++++
+ frontend/src/components/AgentMapVisualizer.tsx     |  2 +-
+ .../SimulationResult/dashboard/tabs/AbmTab.tsx     |  4 +-
+ 4 files changed, 75 insertions(+), 9 deletions(-)
+```
+
+---