diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
new file mode 100644
index 0000000..0d261e6
--- /dev/null
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -0,0 +1,6 @@
+## Summary
+
+
+## Manual verification
+<!-- Only list things CI can't check: visual changes, external services, UX -->
+- [ ] 
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 0eff54a..de41de9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -9,7 +9,7 @@ Initial public beta.
 - Multi-source slab search: compare PSA 10 prices across eBay, magi.camp, Yahoo Auctions
 - AI pre-grading from listing photos (centering, corners, edges, surface + confidence)
 - PSA tier recommendations (Value/Regular/Express) with reasoning per card value
-- REST API with CC_LIVE_ key auth, rate limiting (60/min auth, 20/min demo), error monitoring
+- REST API with CC_LIVE_ key auth, rate limiting (60/min auth, 20/min sample data), error monitoring
 - Firestore caching with stale-while-revalidate, per-key cache isolation
 - Magi search migrated from Playwright to fetch+cheerio (~10x faster)
 - eBay sold scrape retry with backoff on 503
diff --git a/README.md b/README.md
index 459963c..6d3df9b 100644
--- a/README.md
+++ b/README.md
@@ -62,7 +62,7 @@ lib/
   filters.js        Language, relevance, slab detection, blocklist
   listingQuery.js   eBay search query builder
   firestore.js      Firestore: grade logs, drops, webhooks, cache
-  demo.js           Demo data (3 cards with real listings)
+  demo.js           Sample data (3 cards with real listings)
   swagger.js        OpenAPI 3.0.3 spec
 extension/          Chrome extension: queue auto-join, drop intel
 terraform/          GCP infra: Cloud Run, Firestore, LB, Secret Manager
@@ -75,14 +75,14 @@ test/
 
 [api.casecomp.xyz](https://api.casecomp.xyz) — interactive search with detail panel, AI grade breakdown, PSA signal bar, source filters.
 
-Three demos work without keys (`?demo=true`):
+Three sample cards work without API keys (`?demo=true`):
 - Pikachu ex SAR PSA 10 (multi-source slab: eBay + magi + Yahoo)
 - Mega Greninja ex SAR (SNKRDUNK + AI grade)
 - Umbreon ex SAR 217/187 (eBay JP + AI grade)
 
 ## REST API
 
-All endpoints except health and demo require a `CC_LIVE_` API key.
+All endpoints except health and sample data require a `CC_LIVE_` API key.
 
 ```bash
 # Auth: header or query param
@@ -94,7 +94,7 @@ All endpoints except health and demo require a `CC_LIVE_` API key.
 Full reference: [api.casecomp.xyz/docs](https://api.casecomp.xyz/docs)
 
 ```bash
-# Demo (no key needed)
+# Sample data (no key needed)
 curl "https://api.casecomp.xyz/api/search?q=Umbreon+ex+SAR+217/187&demo=true"
 
 # Live search (key required)
@@ -118,12 +118,12 @@ curl -H "Authorization: Bearer $CASECOMP_KEY" \
 | Endpoint | Limit |
 |----------|-------|
 | Authenticated (`CC_LIVE_` key) | 60 req/min |
-| Demo (`?demo=true`) | 20 req/min |
+| Sample data (`?demo=true`) | 20 req/min |
 | Health, docs, static | No limit |
 
 ### Public endpoints (no key)
 
-`GET /api/health` | `GET /api/demo` | `GET /docs` | `GET /docs/spec.json` | `?demo=true` on search/sold
+`GET /api/health` | `GET /api/demo` | `GET /docs` | `GET /docs/spec.json` | `?demo=true` (sample data) on search/sold
 
 ## Claude Code Skills
 
diff --git a/docs/demo.gif b/docs/demo.gif
index cb3562b..035b83b 100644
Binary files a/docs/demo.gif and b/docs/demo.gif differ
diff --git a/public/app.js b/public/app.js
index 4924c6b..50c651d 100644
--- a/public/app.js
+++ b/public/app.js
@@ -97,7 +97,7 @@ function render(data) {
   const soldTotal = data.counts?.sold || 0;
   const hasGrades = active.some(i => i.grade && !i.grade.error);
   const hasSlabs = active.some(i => i.listingGradeLabel);
-  const demoTag = data._demo ? '<span class="demo-badge">Demo Data</span>' : '';
+  const demoTag = data._demo ? '<span class="demo-badge">Sample Data</span>' : '';
   const gradeTag = hasGrades ? '<span class="demo-badge" style="margin-left: 6px;">AI Graded</span>'
     : hasSlabs ? '<span class="demo-badge" style="margin-left: 6px;">Slab</span>' : '';
   const noteHtml = data._demoNote ? `<p style="color: var(--muted); font-size: 13px; margin-top: 8px;">${esc(data._demoNote)}</p>` : '';