| project |
launch-anthem |
| brief_id |
2026-01-15-A1 |
| scope_locked |
false |
| mode |
gated |
| authorized_costs |
|
Draft three competing 30-second voiceover scripts for a product launch anthem. Tone should land between "we built this" pride and "you are seen" warmth. The product is a self-hosted journaling app for people who write longhand. The audience is everyone who has tried five productivity tools and quit them.
- Three voiceover scripts of 60 to 80 words each
- For each script: a one-line tonal description and a single sentence about who it targets
- A recommendation at the end with which to film first and why
- No em dashes in any of the output
- No filler openers like "in a world where" or "what if"
- Do not write more than three options; do not pad with a fourth weaker variant
- Stay vendor-neutral; do not name competing products
- None beyond text generation
- The product name has not been finalized. Use the placeholder "the app" instead of inventing one.
- A second pass for VO timing markers is out of scope for this brief.