diff --git a/.goreleaser.yml b/.goreleaser.yml
index 73283c7..1df03bc 100644
--- a/.goreleaser.yml
+++ b/.goreleaser.yml
@@ -78,7 +78,7 @@ brews:
     directory: Formula
     commit_msg_template: "Update {{ .ProjectName }} brew formula to {{ .Tag }} [skip ci]"
     homepage: "https://github.com/cloudmanic/herdr-plus"
-    description: "herdr-plus — an add-on platform for the herdr terminal multiplexer."
+    description: "herdr-plus — an extension for the herdr terminal multiplexer."
     license: "MIT"
     commit_author:
       name: github-actions[bot]
diff --git a/Formula/herdr-plus.rb b/Formula/herdr-plus.rb
index 656be54..7a43de6 100644
--- a/Formula/herdr-plus.rb
+++ b/Formula/herdr-plus.rb
@@ -3,7 +3,7 @@
 
 # This file was generated by GoReleaser. DO NOT EDIT.
 class HerdrPlus < Formula
-  desc "herdr-plus — an add-on platform for the herdr terminal multiplexer."
+  desc "herdr-plus — an extension for the herdr terminal multiplexer."
   homepage "https://github.com/cloudmanic/herdr-plus"
   version "0.1.5"
   license "MIT"
diff --git a/herdr-plugin.toml b/herdr-plugin.toml
index c541b09..52aa7a7 100644
--- a/herdr-plugin.toml
+++ b/herdr-plugin.toml
@@ -17,7 +17,7 @@ name = "Herdr Plus"
 # Kept in sync with internal/version/version.go by .github/workflows/release.yml.
 version = "0.1.6"
 min_herdr_version = "0.7.0"
-description = "An add-on platform for herdr. Projects: fuzzy-pick a declarative template to spin up a whole workspace — every tab, pane, and startup command. Quick Actions: a fuzzy launcher for one-off scripts, run in the directory you launched from."
+description = "An extension for herdr — a collection of tools that make it better. Projects: fuzzy-pick a declarative template to spin up a whole workspace — every tab, pane, and startup command. Quick Actions: a fuzzy launcher for one-off scripts, run in the directory you launched from."
 platforms = ["linux", "macos"]
 
 # Produce the binary at install time. herdr runs this once, after you confirm a
diff --git a/www/hugo.toml b/www/hugo.toml
index ae5b8b1..28f2c41 100644
--- a/www/hugo.toml
+++ b/www/hugo.toml
@@ -29,9 +29,9 @@ disableKinds = ["taxonomy", "term", "RSS"]
 
 [params]
   # The one-liner that fills in meta tags, og: tags, and the footer.
-  description = "herdr-plus supercharges herdr with quick actions and projects — an open-source extension platform for the herdr terminal. Free, by Cloudmanic Labs."
+  description = "herdr-plus is a collection of tools that supercharge herdr — quick actions and projects for your terminal. Free and open-source, by Cloudmanic Labs."
   tagline     = "Supercharge herdr."
-  subtagline  = "Quick actions in any tab. Whole workspaces from one file. An open-source extension platform for the herdr terminal."
+  subtagline  = "Quick actions in any tab. Whole workspaces from one file. An open-source extension for the herdr terminal."
 
   # The product-tour video. Paste a YouTube/Vimeo *embed* URL here (e.g.
   # https://www.youtube.com/embed/XXXX) and the hero swaps the animated
diff --git a/www/layouts/index.html b/www/layouts/index.html
index d0244a0..55a32b1 100644
--- a/www/layouts/index.html
+++ b/www/layouts/index.html
@@ -10,7 +10,7 @@
   <div class="container-x pt-16 pb-10 text-center sm:pt-24">
     <a href="{{ $p.herdrUrl }}" target="_blank" rel="noopener" class="pill rise mx-auto">
       {{ partial "icon.html" (dict "name" "puzzle" "class" "h-3.5 w-3.5") }}
-      <span>An extension platform for <span class="font-mono font-semibold" style="color:var(--color-ink)">herdr</span></span>
+      <span>An extension for <span class="font-mono font-semibold" style="color:var(--color-ink)">herdr</span></span>
     </a>
 
     <h1 class="rise mx-auto mt-6 max-w-4xl text-balance text-5xl leading-[1.05] sm:text-6xl md:text-7xl">
@@ -87,13 +87,13 @@ <h1 class="rise mx-auto mt-6 max-w-4xl text-balance text-5xl leading-[1.05] sm:t
   <div class="grid items-center gap-12 lg:grid-cols-2">
     <div>
       <p class="eyebrow">New here? Start with this</p>
-      <h2 class="mt-3 text-3xl sm:text-4xl">It’s a plugin layer for your terminal.</h2>
+      <h2 class="mt-3 text-3xl sm:text-4xl">It’s an extension for your terminal.</h2>
       <div class="mt-5 space-y-4 text-pretty text-lg" style="color:var(--color-muted)">
         <p>
           <a href="{{ $p.herdrUrl }}" target="_blank" rel="noopener" class="link-accent">herdr</a> is a
           terminal multiplexer and agent runtime — tmux-style panes, persistent sessions, and an API
           that agents can drive. <strong style="color:var(--color-ink)">herdr-plus</strong> is the open-source
-          extension platform that sits on top of it.
+          extension that sits on top of it — a handful of tools that make it better.
         </p>
         <p>
           Installed as a first-class <a href="{{ $p.herdrPluginsUrl }}" target="_blank" rel="noopener" class="link-accent">herdr plugin</a>
diff --git a/www/layouts/partials/footer.html b/www/layouts/partials/footer.html
index 2249881..9c639eb 100644
--- a/www/layouts/partials/footer.html
+++ b/www/layouts/partials/footer.html
@@ -6,7 +6,7 @@
       <div>
         {{ partial "brand.html" (dict "size" "md") }}
         <p class="mt-4 max-w-xs text-sm leading-relaxed" style="color:var(--color-muted)">
-          An open-source extension platform for the <a href="{{ $p.herdrUrl }}" target="_blank" rel="noopener" class="link-accent">herdr</a> terminal. Quick actions and projects, free forever.
+          An open-source extension for the <a href="{{ $p.herdrUrl }}" target="_blank" rel="noopener" class="link-accent">herdr</a> terminal — a handful of tools that make it better. Free forever.
         </p>
         <div class="mt-5 flex items-center gap-2">
           <a href="{{ $p.githubUrl }}" target="_blank" rel="noopener" class="btn btn-secondary btn-sm">