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scoring.json
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46 lines (46 loc) · 1.13 KB
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{
"thresholds": {
"hot": {
"min_score": 8,
"label": "HOT",
"action": "Notify sales team immediately"
},
"warm": {
"min_score": 5,
"label": "WARM",
"action": "Add to nurture sequence"
},
"cold": {
"min_score": 1,
"label": "COLD",
"action": "Log for future reference"
}
},
"weights": {
"budget_match": {
"weight": 3,
"description": "Has budget allocated and it matches your pricing"
},
"timeline_urgency": {
"weight": 2,
"description": "Needs a solution within 1-3 months"
},
"team_size_fit": {
"weight": 1,
"description": "Team size matches your target segment"
},
"pain_point_clarity": {
"weight": 2,
"description": "Can clearly articulate their problem"
},
"decision_authority": {
"weight": 2,
"description": "Is a decision maker or influencer"
}
},
"scoring_guide": {
"8-10": "Clear goal + concrete problem + budget + urgency = HOT",
"5-7": "Interest + some clarity + exploring options = WARM",
"1-4": "Just browsing + no budget + no timeline = COLD"
}
}