diff --git a/src/app/page.tsx b/src/app/page.tsx
index 9a0ac6f..b54e0df 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -5,10 +5,7 @@ import { HowItWorks } from "@/components/landing/how-it-works";
 import { LiveDemoCta } from "@/components/landing/live-demo-cta";
 import { DemoVideo } from "@/components/landing/demo-video";
 import { Features } from "@/components/landing/features";
-import { KeywordPositioning } from "@/components/landing/keyword-positioning";
-import { StylingShowcase } from "@/components/landing/styling-showcase";
 import { QuickStart } from "@/components/landing/quick-start";
-import { ConfigTable } from "@/components/landing/config-table";
 import { TryCallout } from "@/components/landing/try-callout";
 import { JsonLd } from "@/components/json-ld";
 import {
@@ -76,10 +73,7 @@ export default function Home() {
       <LiveDemoCta />
       <HowItWorks />
       <Features />
-      <KeywordPositioning />
-      <StylingShowcase />
       <QuickStart />
-      <ConfigTable />
       <TryCallout />
     </main>
   );
diff --git a/src/components/landing/features.tsx b/src/components/landing/features.tsx
index 0f8abe2..87f1002 100644
--- a/src/components/landing/features.tsx
+++ b/src/components/landing/features.tsx
@@ -1,65 +1,60 @@
 import { SectionHeading } from "./section-heading";
 import Link from "next/link";
+import { ArrowRight, Camera, GitPullRequest, Zap } from "lucide-react";
 
 const features = [
   {
-    icon: "📸",
-    title: "Screenshot Capture",
-    description: "Full page or element-specific screenshots with automatic capture.",
-    href: "/docs/configuration",
-  },
-  {
-    icon: "🎨",
-    title: "Annotation Tools",
-    description: "Draw, arrows, and rectangles to highlight exactly what's wrong.",
+    Icon: Camera,
+    title: "Visual bug reports",
+    description:
+      "Capture screenshots, annotations, browser context, and privacy redactions so every report starts with useful evidence.",
     href: "/use-cases/visual-bug-reporting",
   },
   {
-    icon: "⬛",
-    title: "Screenshot Redaction",
+    Icon: GitPullRequest,
+    title: "GitHub-native triage",
     description:
-      "Users can cover sensitive regions, and developers can mask private UI with data-bugdrop-mask.",
-    href: "/docs/security#screenshot-masking",
+      "Turn feedback into structured GitHub Issues with labels and metadata instead of sending your team into another dashboard.",
+    href: "/use-cases/github-issues-feedback",
   },
   {
-    icon: "🏷️",
-    title: "Feedback Categories",
-    description: "Bug, Feature, or Question — automatically tagged with GitHub labels.",
-    href: "/docs/configuration",
-  },
-  {
-    icon: "💻",
-    title: "System Info",
-    description: "Browser, OS, viewport, and more captured automatically for debugging.",
-    href: "/docs/faq#how-does-bugdrop-work",
-  },
-  {
-    icon: "🎯",
-    title: "Fully Stylable",
-    description: "Fonts, colors, borders, shadows, radius — match any design system with data attributes.",
-    href: "/docs/styling",
-  },
-  {
-    icon: "🔒",
-    title: "Privacy First",
-    description: "No tracking, no cookies. URLs, passwords, and credit-card fields are protected by default.",
-    href: "/docs/security",
+    Icon: Zap,
+    title: "Lightweight by default",
+    description:
+      "Install with one script tag, customize the widget to match your site, and self-host when your team wants full control.",
+    href: "/docs/installation",
   },
 ];
 
 export function Features() {
   return (
     <section className="mb-20">
-      <SectionHeading>Features</SectionHeading>
-      <div className="grid grid-cols-[repeat(auto-fit,minmax(280px,1fr))] gap-6">
+      <SectionHeading>Why Teams Use BugDrop</SectionHeading>
+      <div className="grid grid-cols-3 gap-6 max-lg:grid-cols-1">
         {features.map((feature, i) => (
           <Link key={feature.title} href={feature.href} className="bg-bg-surface border border-border rounded-2xl p-7 transition-all duration-400 hover:-translate-y-1 hover:border-accent-warm hover:shadow-[0_20px_40px_rgba(0,0,0,0.3)] animate-fade-up no-underline" style={{ animationDelay: `${0.1 + i * 0.05}s` }}>
-            <span className="text-[1.75rem] mb-4 block">{feature.icon}</span>
+            <feature.Icon className="mb-4 size-7 text-accent-warm" aria-hidden="true" />
             <h3 className="text-base font-semibold mb-2 text-text-primary">{feature.title}</h3>
             <p className="text-sm text-text-subtle leading-relaxed">{feature.description}</p>
           </Link>
         ))}
       </div>
+      <div className="mt-6 rounded-2xl border border-accent-cyan/25 bg-accent-cyan/10 p-6 text-center animate-fade-up max-sm:pb-20" style={{ animationDelay: "0.3s" }}>
+        <p className="mx-auto mb-4 max-w-[760px] text-sm leading-relaxed text-text-subtle">
+          Looking for a lighter alternative to Userback, Marker.io, BugHerd,
+          Usersnap, Canny, or Sentry User Feedback? BugDrop keeps the workflow
+          focused on visual reports that land where developers already work.
+        </p>
+        <Link
+          href="/compare"
+          data-analytics-event="compare_index_click"
+          data-analytics-label="Compare BugDrop alternatives"
+          className="inline-flex items-center gap-2 rounded-[10px] border border-accent-cyan/40 bg-bg-deep/40 px-4 py-2 text-sm font-medium text-accent-cyan no-underline transition-all hover:-translate-y-0.5 hover:border-accent-cyan max-sm:flex max-sm:mr-auto max-sm:w-[190px] max-sm:justify-center"
+        >
+          Compare alternatives
+          <ArrowRight className="size-4" aria-hidden="true" />
+        </Link>
+      </div>
     </section>
   );
 }
diff --git a/src/components/landing/hero.tsx b/src/components/landing/hero.tsx
index 7533a7e..9270068 100644
--- a/src/components/landing/hero.tsx
+++ b/src/components/landing/hero.tsx
@@ -19,9 +19,8 @@ export function Hero() {
         </strong>
       </h1>
       <p className="text-xl text-text-subtle max-w-[600px] mx-auto mb-10 max-sm:mb-7 max-sm:text-lg">
-        BugDrop is an open-source website feedback widget for visual bug
-        reporting. Capture screenshots, annotations, browser metadata, and
-        privacy redactions, then create GitHub Issues from one script tag.
+        Capture screenshots, annotations, and browser context, then turn user
+        feedback into GitHub Issues, all from one script tag.
       </p>
       <div className="mx-auto mb-7 flex max-w-[720px] flex-wrap justify-center gap-2 text-xs font-medium text-text-muted">
         <span className="rounded border border-border bg-bg-surface px-3 py-1.5">