The structured-knowledge layer (Layer 2 of the architecture). Every SKILL.md body cites into here rather than carrying its methodology inline. Operator playbooks live anonymized as methodology descriptors — no real names — so the encoding is durable across attribution shifts.
| Subdirectory | Holds |
|---|---|
canonical/ |
Canonical-frameworks index — classical direct-response, awareness-spectrum, market-sophistication, market-hierarchy, influence principles, cult methodology |
frameworks/ |
Active framework files used by skills — acquisition economics, esoteric marketing, esoteric offer architecture, VSL, YouTube, Instagram funnel, sales, primitives |
operators/ |
Anonymized operator playbooks — methodology descriptors only (the acquisition economist, the offer architect, the agency director, the VSL copywriter, etc.) |
operator-research/ |
Staging area for raw research notes before encoding |
competitors/ |
Competitor teardown notes |
data-sources/ |
Where to pull market signal from (forums, communities, search APIs) |
examples/ |
Worked-example deliverables (positioning docs, ICP docs, offer docs, signal reports) |
integrations/ |
External-tool bindings (CRM, email, ad platforms, scheduling) |
knowledge/ |
Cross-cutting domain knowledge per department |
legal-templates/ |
Contracts and agreements — affiliate, JV, retainer, etc. |
platforms/ |
Platform-specific encoding — YouTube, Instagram, X, LinkedIn |
playbooks/ |
Multi-skill orchestration recipes (e.g. mentorship-funnel) |
swipe-file/ |
Anatomized examples — hooks, posts, threads, stories, testimonials, case studies |
templates/ |
Fill-in-the-blank artifact templates |
verticals/ |
Per-vertical playbooks — coaching, agency, info-course, e-com, fitness, real-estate, etc. |