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📚 Self-Publishing Resources

License: CC BY 4.0 PRs Welcome Last Updated

A curated collection of resources for indie authors who want to self-publish their books. Covers everything from writing and editing to formatting, distribution, marketing, and beyond.

Contributing: This is a living document. If you know a great resource that's missing, open a PR!


Table of Contents


Writing Tools

The right writing tool can make a big difference in your workflow. Here are the most popular options for indie authors:

Tool Best For Price Export Formats
Scrivener Long-form fiction, research-heavy projects $49 one-time ePub, PDF, DOCX, MOBI
TaleForge Multi-format writing (novels, screenplays, webtoons), collaboration Free tier available ePub, PDF, multiple formats
Google Docs Simple projects, real-time collaboration Free DOCX, PDF
Atticus Writing + formatting in one tool $147 one-time ePub, PDF
LibreOffice Writer Budget-friendly Word alternative Free/Open Source DOCX, ODT, PDF
Ulysses Distraction-free writing (Mac/iOS) $5.99/mo DOCX, PDF, ePub
yWriter Scene-based novel writing Free RTF, TXT

What to Look For in a Writing Tool

  • Distraction-free mode — Full-screen, minimal UI for flow states
  • Organization — Chapter/scene management, not just one long document
  • Export flexibility — Can it output to the formats your distributor needs?
  • Backup — Cloud sync or auto-backup to prevent data loss
  • Word count tracking — Daily goals, project totals, session counts

Editing and Proofreading

Never publish without editing. Budget for at least one round of professional editing if possible.

Types of Editing

  1. Developmental editing — Big-picture story structure, character arcs, pacing
  2. Line editing — Sentence-level style, voice, and flow
  3. Copy editing — Grammar, punctuation, consistency, fact-checking
  4. Proofreading — Final pass for typos and formatting errors

Finding Editors

  • Reedsy — Vetted freelance editors (and other publishing pros)
  • Editorial Freelancers Association — Professional directory
  • Fiverr — Budget options (vet carefully)
  • Beta readers first — Get free feedback from beta readers before paying for editing

Self-Editing Tools

  • ProWritingAid — Deep style and grammar analysis ($20/mo or $399 lifetime)
  • Grammarly — Good for grammar basics (free tier available)
  • Hemingway Editor — Readability and sentence complexity (free online)
  • AutoCrit — Fiction-specific editing analysis

Book Formatting

Proper formatting is crucial for a professional reading experience.

eBook Formatting

  • Calibre — Free, open-source ebook management and conversion
  • Vellum — Beautiful formatting, Mac only ($249.99)
  • Atticus — Cross-platform alternative to Vellum ($147)
  • TaleForge — Export directly to ePub with formatting presets
  • Kindle Create — Free tool from Amazon for Kindle formatting
  • Sigil — Free, open-source ePub editor for manual control

Print Formatting

  • Adobe InDesign — Industry standard ($22.99/mo)
  • Affinity Publisher — One-time purchase alternative ($69.99)
  • Book Design TemplatesBookDesignTemplates.com
  • Reedsy Book Editor — Free online tool with print export

Key Formatting Standards

  • ePub 3 — Current standard for most retailers
  • KF8/KPF — Kindle's proprietary format (use Kindle Create)
  • PDF — For print-ready files (embed fonts, use CMYK for color)
  • Trim sizes: 5"×8", 5.5"×8.5", and 6"×9" are most common for fiction

Cover Design

Your cover sells your book. Don't skimp here.

Professional Cover Designers

DIY Cover Tools

  • Canva — Easy templates (use with caution — avoid looking generic)
  • Adobe Photoshop/Illustrator — Professional results if you have design skills
  • GIMP — Free Photoshop alternative
  • Book Brush — Cover mockups and marketing images

Cover Design Tips

  • Study your genre's bestseller covers — match reader expectations
  • Title and author name must be readable at thumbnail size
  • Invest in quality stock images from sites like Depositphotos or Adobe Stock
  • Get feedback from readers before finalizing

ISBN and Copyright

ISBN

  • US: Bowker — $125 for one, $295 for 10
  • Canada: Library and Archives Canada — Free
  • UK: Nielsen — £89 for 10
  • Amazon provides free ASINs (but you can't use them elsewhere)
  • Each format (ebook, paperback, hardcover, audiobook) needs its own ISBN

Copyright

  • Your work is copyrighted the moment you write it
  • US authors can register at copyright.gov ($65)
  • Registration provides legal benefits if you need to enforce copyright

Distribution Platforms

Major Retailers

Platform Royalty Exclusivity Notes
Amazon KDP 35-70% Optional (KU) Largest market share
Apple Books 70% No Strong in iOS ecosystem
Kobo 70% No Popular in Canada, international
Barnes & Noble Press 55-70% No US-focused
Google Play Books 52% No Huge reach, lower conversion

Aggregators (Distribute to Multiple Stores)

  • Draft2Digital — Free to use, takes small percentage, wide distribution
  • PublishDrive — Subscription model, 100+ stores
  • StreetLib — Strong European distribution
  • Smashwords (now part of Draft2Digital)

KDP Select vs Going Wide

KDP Select (Exclusive to Amazon):

  • Access to Kindle Unlimited (page reads = income)
  • Countdown deals and free promotions
  • Best for genre fiction with high read-through series

Going Wide (All Retailers):

  • More income sources, less dependence on one company
  • Build audience across platforms
  • Better long-term strategy for most authors

Print-on-Demand

  • Amazon KDP Print — Free, largest reach, integrated with KDP
  • IngramSpark — Wide bookstore and library distribution ($49/title setup)
  • Lulu — Easy to use, good for niche/specialty books
  • BookVault — UK-based, competitive pricing for European distribution

Marketing and Promotion

Book Launch Strategy

  1. Pre-launch (3-6 months before): Build email list, ARC team, social presence
  2. Launch week: Coordinate reviews, promotions, social media push
  3. Post-launch: Ongoing advertising, content marketing, newsletter growth

Advertising Platforms

  • Amazon Ads — Sponsored Products and Lockscreen ads
  • Facebook/Instagram Ads — Great for building audiences
  • BookBub Ads — Target readers of similar authors
  • BookBub Featured Deals — Holy grail of book promotion (competitive to get)

Free/Low-Cost Promotion

  • BookFunnel — Reader magnet delivery and cross-promotion
  • StoryOrigin — Similar to BookFunnel with group promotions
  • Newsletter swaps — Trade promotions with other authors
  • Library outreach — Get your book into library systems

Email Lists and Newsletters

Your email list is your most valuable marketing asset. Start building it immediately.

Email Providers for Authors

  • MailerLite — Free up to 1,000 subscribers, great for beginners
  • ConvertKit — Popular with authors ($29/mo)
  • Mailchimp — Free tier available, widely used

Reader Magnet Ideas

  • Free prequel novella or short story
  • Bonus chapter or deleted scene
  • Character art or world map
  • Writing craft guide related to your genre

Communities and Forums

Podcasts and YouTube

Podcasts

  • The Creative Penn — Joanna Penn covers all aspects of indie publishing
  • Self Publishing Formula — Mark Dawson on marketing and ads
  • Sell More Books Show — Weekly indie publishing news
  • The Career Author — Business side of writing

YouTube

  • Jenna Moreci — Writing craft and publishing advice
  • Alexa Donne — Traditional and self-publishing tips
  • Dale L. Roberts — Self-publishing tutorials

Books About Self-Publishing

  • Write. Publish. Repeat. by Sean Platt & Johnny B. Truant
  • Let's Get Digital by David Gaughran
  • Strangers to Superfans by David Gaughran
  • Newsletter Ninja by Tammi Labrecque
  • How to Market a Book by Ricardo Fayet (Reedsy)

License

This resource list is licensed under CC BY 4.0. Share freely with attribution.

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Curated list of self-publishing resources for indie authors — tools, formatting, distribution, marketing, and more.

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