# User Profiling & Segmentation Project ## Overview This project uses machine learning to segment users based on their demographic and behavioral data for targeted advertising. ## Features - Data preprocessing - Feature engineering - KMeans clustering - Flask web app to upload user data and get segment predictions ## How to Run 1. Create a virtual environment and activate it 2. Install dependencies with `pip install -r requirements.txt` 3. Run the app: `python app/main.py` 4. Open browser at `http://127.0.0.1:5000` ## Deployment You can deploy it to Google Cloud App Engine with: ```bash gcloud app deploy ``` # User_Profiling_Segmentation