Founder of Heartspace – a Stockholm-based PR and public affairs agency. Rhetorician building tools for comms.
I use code to solve communications problems: press distribution systems, client pressrooms, survey platforms, and tools that make PR less manual and more precise.
- Pressroom platform – Astro + Sanity + Cloudflare Pages. A faster, leaner alternative to legacy PR platforms, currently in production with clients.
- PR-collaboration tool – Remix + Supabase + TipTap. An AI-powered editor and collaboration workspace tied into everything else.
- Email distribution engine – Resend-based system with dynamic merge tags, conditional logic, AI-magic, and subdomain delegation for client sending.
- Survey portal – Tiered product for polling data, built on a Novus partnership.
- sohrab.se – Personal site, Astro.
Astro · Sanity · Cloudflare Pages · Resend · TypeScript · React · Tailwind · Supabase · Remix.js · AWS · CloudFront
17 years in Swedish public affairs. Rhetoric degree from Uppsala University. Author of Etisk försäljning. I think a lot about how language shapes opinion – and how technology can make that process more honest.