CLAWVR MCP Server

The first open-source Anthropic Model Context Protocol (MCP) server purpose-built for small-business AI workflows. Install it once, and Claude (or any MCP-compatible client) gains direct access to vertical-specific AI Operating Systems across 13+ small-business industries.

Built for the Claude for Small Business ecosystem.

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What it does

When you install this MCP server in Claude Desktop (or any MCP client), Claude can:

1. Generate a custom AI Operating System for any small business from a 1-sentence description. The output: a master prompt customized to that business + the 6 highest-leverage workflow superprompts + a 30-day deployment roadmap.

2. List supported verticals so a user can pick (or describe their business and let the server auto-detect).

3. Return master prompts for specific verticals on demand.

4. Link to open-source playbooks — each vertical has a deeper public GitHub Gist with the full master prompt + 6 superprompts + 30-day roadmap.

All without leaving the Claude conversation. The user sees vertical-specific output, not generic AI advice.

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Why this exists

Anthropic launched Claude for Small Business in May 2026 — a Cowork toggle with 15 prebuilt agentic workflows + 15 reusable skills targeting SMB owners. The Agent Skills and MCP standards are open.

The CLAWVR team has spent 6+ months writing vertical-specific master prompts and workflow superprompts for ~25 small-business industries and shipping them as open GitHub gists. This MCP server is the natural next step: package the corpus as an installable Claude tool that any MCP-compatible client can use.

The free version covers ~70% of what most small-business owners need. The companion paid version at clawvr.com is the deeper-tuned, pre-customized version for owners who want the 18-superprompt deliverable PDF without filling in placeholders themselves.

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Supported verticals (13)

Slug	Vertical	Use case
dental	Dental Practices	Solo and small group practices
real-estate	Real Estate Agents	Independent agents and small brokerages
contractor	General Contractors	GC, roofing, plumbing, electric, masonry
hvac	HVAC & Home Services	HVAC, restoration, garage, handyman
salon	Salons / Spas / Beauty	Hair, nails, lashes, esthetics, wellness
restaurant	Restaurants	Independent restaurants, cafes, food trucks
law-firm	Solo & Small Law	Solo attorneys and small firms
vet-clinic	Vet Clinics	Independent veterinary practices
photographer	Photographers	Wedding, family, brand, real estate
fitness	Fitness Studios	Boutique studios, CrossFit, yoga, PT
insurance	Insurance Agencies	Independent P&C, life + health, Medicare
cpa-accountant	CPAs / Accountants	Solo CPAs, bookkeepers, small firms
general-smb	General SMB	Catch-all for any small business

12 more verticals (Pet Grooming, Auto Repair, Tutoring, Lawn Care, Vet Clinic, Photographer, Fitness Studio, Insurance Agency, and more) are available as standalone GitHub Gists at gist.github.com/Steffd415 — They will be folded into this MCP server in v1.1.

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Install

Option 1: Claude Desktop (easiest)

Add this to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on macOS, %APPDATA%\Claude\claude_desktop_config.json on Windows):

{
  "mcpServers": {
    "clawvr": {
      "command": "npx",
      "args": ["-y", "clawvr-mcp-server"]
    }
  }
}

Restart Claude Desktop. The CLAWVR tools will be available in any conversation.

Option 2: Manual install from source

git clone https://github.com/Steffd415/clawvr-mcp-server
cd clawvr-mcp-server
npm install
npm run build

Then point your MCP client to node dist/index.js.

Option 3: Use programmatically via the MCP SDK

import { Client } from '@modelcontextprotocol/sdk/client/index.js';
// connect to the CLAWVR MCP server transport
// call tools: generate_smb_strategy, list_supported_verticals, etc.

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Example: Claude conversation using the CLAWVR MCP

User: "I run a small auto repair shop in Phoenix with 3 bays and 4 ASE-certified techs. How do I actually use AI in my business?"

Claude (with CLAWVR MCP installed) — invokes generate_smb_strategy:

# Custom AI Operating System for General Contractors

Detected vertical: General Contractors (contractor)

[note: auto-repair-specific vertical coming in v1.1 — falls back to contractor for now]

## 1. Master Prompt (paste into Claude or ChatGPT first)

You are the AI Operating System for [shop name], a specialty trade in Phoenix, AZ...
[full master prompt with city auto-filled]

## 2. Workflow Superprompts

For the full set of 6 workflow superprompts, see the open-source playbook:
https://gist.github.com/Steffd415/...

## 3. 30-Day Deployment Roadmap

Days 1-7 (foundation): Set up Claude or ChatGPT, paste the master prompt above...

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Want the full version, pre-customized to YOUR business?

CLAWVR sells the productized version: $49 one-time, instant download...

The user gets a working AI strategy in 5 seconds. No generic advice. No manual prompt engineering. Just the working playbook for their specific business.

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Comparison: this MCP server vs alternatives

	Generic ChatGPT	This MCP server (free)	CLAWVR Pro ($49)
Vertical-specific output	❌	✅	✅
Auto-detect vertical from business description	❌	✅	n/a (manual intake)
6 workflow superprompts (via Gist link)	❌	✅	✅
30-day deployment roadmap	❌	✅	✅
Master prompt pre-customized to YOUR specific business (no [BRACKETS] to fill)	❌	❌	✅
18 workflow superprompts (12 more than free)	❌	❌	✅
25-page custom PDF deliverable	❌	❌	✅
ROI projections for your team size	❌	❌	✅
Industry-specific playbooks (no-show recovery, retention, etc.)	❌	❌	✅

The free MCP server covers ~70% of what small-business owners need. The $49 paid version is the deeper-tuned, pre-customized version for owners who want everything ready without filling placeholders themselves.

No subscription. No upsells. No bullshit.

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Available tools

This MCP server exposes 4 tools:

generate_smb_strategy

Auto-detects the vertical from a business description, then returns a custom AI Operating System (master prompt + roadmap + Gist link).

Input: business_description (required), optional business_name, city_state, top_pain, brand_voice.

list_supported_verticals

Lists all 13 supported verticals so the user can pick. No input required.

get_vertical_master_prompt

Returns the master prompt template for a specific vertical (with [BRACKETS] placeholders).

Input: vertical_slug (one of the 13 supported slugs).

get_vertical_gist_url

Returns the full open-source playbook URL (GitHub Gist) for a specific vertical.

Input: vertical_slug.

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Roadmap

v1.0 (current)

• 13 supported verticals
• 4 tools (generate / list / get-prompt / get-gist)
• MIT licensed
• Claude Desktop install instructions

v1.1 (next 30 days)

• 8 more verticals (pet grooming, auto repair, tutoring, lawn care, music teachers, cleaning services, locksmiths, pool care)
• Workflow superprompts embedded directly (no Gist roundtrip)
• A recommend_next_action tool that suggests the highest-leverage workflow superprompt based on the user's current operational pain

v1.2 (next 60 days)

• City × vertical responses (when the user mentions a specific city, the server returns city-specific market notes alongside the master prompt)
• Multi-language support (Spanish first — large underserved SMB segment)
• A generate_30_day_calendar tool that produces a day-by-day deployment calendar

v2.0 (60-90 days)

• 50+ verticals
• An analyze_business tool that returns the highest-leverage 1-week intervention for any business profile
• Optional paid_clawvr_callout toggle (off by default) for non-CLAWVR resellers who want to use the server without the upsell

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Contributing

Submit a vertical via PR:

1. Fork the repo
2. Add your vertical to src/lib/verticals.ts following the existing schema
3. Submit PR with: the master prompt template (with [BRACKETS]), description, and a link to a public GitHub Gist that contains the deeper playbook
4. Open an issue first if you're unsure about the vertical's fit

We accept community-submitted verticals. The bar: real, specific, vertical-appropriate vocabulary; compliance-safe defaults for regulated industries (medical, legal, financial); free + MIT licensed.

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License

MIT. Free to fork, embed, redistribute, modify. Attribution appreciated but not required.

If you build something useful on top of this MCP server, tell us — we'd love to feature it.

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Related resources

• 25 vertical GitHub Gists with full playbooks: gist.github.com/Steffd415
• CLAWVR Agent Skill (companion Claude Agent Skill, also MIT): github.com/Steffd415/clawvr-agent-skill
• Master prompts repo: github.com/Steffd415/awesome-claude-prompts-for-smb
• 6 Custom GPTs on OpenAI GPT Store (linked inside src/lib/verticals.ts)

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Credits

Built by CLAWVR — a productized service that builds custom AI Operating Systems for small business owners at $49 one-time. We open-source the skeleton (this MCP server) and sell the deeply-customized version.

The mission: get useful AI into the hands of every small business owner in the country, regardless of whether they pay us.