A dynamic Power BI dashboard analyzing Amazon sales data across categories, regions, segments, and returns to uncover key business insights
🛒 Amazon Sales Dashboard (Power BI)
A visually interactive and insightful sales dashboard built using Power BI Desktop, based on Amazon's e-commerce dataset. The project focuses on analyzing sales, profit, customer segments, shipping modes, product categories, and return trends across U.S. states and quarters.
📌 Features
Category & Sub-category Analysis – Understand which products drive revenue and which reduce profit.
Geographical Sales Map – Visualize sales performance by U.S. states using a dynamic map.
Quarterly Trends – Compare sales and profit across Q1–Q4 to monitor seasonal patterns.
Shipping Mode Breakdown – Track customer preference and volume per shipping mode.
Customer Segment Distribution – Identify high-performing segments (Consumer, Corporate, Home Office).
Return Rate Analysis – Monitor return behavior and its business implications.
KPI Cards – Highlight total sales, profit, orders, and product count.