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bhavana1251-arch/README.md

👋 Hi, I'm Bhavana Venkatesha Murthy

Aspiring Analyst | Excel · Power BI · SQL | Turning Data into Strategy

📧 Email💼 LinkedIn💻 GitHub


💡 About Me

I’m an Enterprising Analyst passionate about transforming raw data into actionable insights that drive smarter business strategies. With hands-on experience in Excel, Power BI, and SQL, I build interactive dashboards, perform in-depth analyses, and craft clear data stories that empower decision-making and strategic growth.

A recent MSc International Business graduate from Brunel University London, I’m dedicated to leveraging data analytics and business intelligence to uncover opportunities, optimize processes, and support strategic growth. My focus lies in data-driven storytelling and strategic insight generation — key capabilities for driving measurable impact in today’s data-centric business environment.


🎯 Career Interests

I’m currently open to opportunities in Business Analysis, Data Analytics, or Insights & Reporting roles — with a focus on transforming data into strategic business outcomes.
Based in Bangalore, India, I’m open to hybrid or on-site roles, and I’m especially excited to contribute to data-driven teams that value analytical thinking, process improvement, and strategic decision-making.


🧰 Technical Skills

Excel PowerBI SQL ChatGPT Analytics

  • Excel: Advanced formulas, Power Query, What-If Analysis
  • Power BI: DAX, Data Modeling, KPI Dashboards, Storytelling
  • SQL: Joins, CTEs, Data Cleaning, Trend Analysis
  • AI Tools: Generative AI for insights and automation
  • Business Research: Market, financial, and strategic analysis

📊 Featured Projects

Project Description Tools
🧭 Credit Risk Analysis Credit default prediction using Excel, Power BI, and SQL Excel · Power BI · SQL
🏦 Bank Marketing SQL Analysis Marketing campaign optimization and segmentation SQL · Power BI
🌐 Global Superstore Sales Analysis Retail performance and profitability insights Power BI · Excel
🛍️ Retail Sales Power BI Analysis Store-level performance analysis and discount strategy Power BI · SQL

📈 My Approach

I believe great analysts don’t just analyze data — they connect insights to business strategy and communicate them effectively.
Every project I create follows this framework:

Business Problem → Data Analysis → Insights → Business Recommendations


🪄 Achievements & Impact

  • Reduced credit risk default projection by 28% through analytical modeling
  • Improved campaign ROI by 22% via segmentation and performance dashboards
  • Enabled 15% revenue growth projections through retail optimization insights
  • Developed multi-layered dashboards for executives and operations

🧾 My Resume

1️⃣ One-Page Resume (Recruiter Friendly)
📎 View Resume | ⬇️ Download PDF

2️⃣ Detailed Resume (Full Experience + Projects)
📎 View Resume | ⬇️ Download PDF


📬 Connect with Me


✨ Profile last updated: October 2025 ✨

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  1. bank-marketing-sql-analysis bank-marketing-sql-analysis Public

    End-to-end Bank Marketing campaign analysis using SQL and Power BI — customer behaviour, campaign success, and actionable business insights.

  2. global-superstore-sales-analysis global-superstore-sales-analysis Public

    Excel-based sales & profit analysis + dashboard for Global Superstore

  3. retail-sales-powerbi-analysis retail-sales-powerbi-analysis Public

    Power BI project analyzing multi-year retail sales trends — KPIs, markdowns, external factors, and seasonality insights.

  4. credit-risk-analysis-sql-excel-powerbi credit-risk-analysis-sql-excel-powerbi Public

    End-to-end Credit Risk Analysis Capstone using SQL, Excel, and Power BI. Includes SQL data cleaning and 10 business queries, Excel pivot validation, and Power BI interactive dashboards with insight…