Revenue operations-focused builder with a background in B2B SaaS sales, SDR leadership, CRM operations, and sales process improvement.

I work at the intersection of sales execution and systems design — translating frontline revenue problems into cleaner CRM architecture, stronger data governance, workflow automation, and reporting infrastructure.

My experience comes from operating inside live sales environments where CRM quality, lead routing, account ownership, attribution, and rep workflows directly affect pipeline execution.

I am focused on building scalable revenue operations systems that make sales teams cleaner, faster, and easier to manage.

Core areas:

• CRM architecture and Salesforce process design
• Data integrity and account governance
• Workflow automation and routing logic
• SDR performance reporting
• Revenue attribution and pipeline visibility
• Sales operations infrastructure

Primary portfolio: → revops-systems-architecture