UGC Ad Script Scale

Claude Code skill that generates paste-ready Arc Ads (talking-actor) UGC ad scripts. Built for MetaTech AI to scale ad production across multiple client brands.

Owned by: @jbrazy480 Company: MetaTech AI Internal slash command: /ugc-ad-script-scale

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What it does

Takes two inputs:

1. Offer doc: brand, product, mechanism, pricing, guarantee
2. Marketing brief: ICP, core pain, the obvious culprit, the REAL culprit (the reframe)

Outputs 5 paste-ready Arc Ads scripts, each rotating a different hook angle (Accusation / Confessional / Contrarian / Cost-of-Inaction Math / Story). You pick the winner, get client approval, paste directly into Arc Ads, generate the actor video.

Every script is formatted with:

• Inline emotion tags ([frustrated], [calm], [motivated], etc.) compatible with Arc Ads
• Capitalized power words for vocal stress
• Strategic punctuation for pacing (!!, .., !,)
• 3-act structure: Diagnose+Accuse → Reveal Mechanism → CTA+Risk Reversal
• Hard char ceiling at 1,500 (Arc Ads textbox limit)
• Zero em dashes (banned)
• Zero "it's not X, but Y" AI-tell parallelism (banned)

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Why this exists

Every other AI ad generator outputs scripts that sound like AI. Two giveaways everyone misses:

1. Chained "it's not X, it's Y, it's not A, but B" parallelism
2. Feature dumping with no emotional arc

This skill strips both and forces a real human cadence, confessional openers, rhetorical triplets, specific dollar amounts, measurable risk reversals.

The format spec was extracted from analyzing winning Arc Ads scripts in production (see examples/community-residential.md) plus 14 RizzDial agency scripts that hit (see examples/rizzdial-agency.md).

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Install

This is a Claude Code skill. To activate it:

# Clone into your skills library
cd ~/path/to/your/skills-library
git clone git@github.com:jbrazy480/ugc-ad-script-scale.git

# Symlink into ~/.claude/skills/ for activation
ln -s "$(pwd)/ugc-ad-script-scale" ~/.claude/skills/ugc-ad-script-scale

Then in Claude Code, trigger with:

• /ugc-ad-script-scale
• "create UGC ads for [client]"
• "spin up Arc Ads scripts"
• "generate UGC variations"

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Structure

ugc-ad-script-scale/
├── SKILL.md                          # Main skill instructions (Claude reads this)
├── README.md                         # This file
├── examples/
│   ├── community-residential.md      # Arc Ads format reference (annotated)
│   └── rizzdial-agency.md            # RizzDial voice + hook variants library
└── templates/
    ├── offer-doc.md                  # Input template: brand, product, mechanism
    └── marketing-brief.md            # Input template: ICP, pain, reframe

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Usage

1. Fill out the offer doc + marketing brief for the client (use templates).
2. In Claude Code: /ugc-ad-script-scale and provide both files.
3. Skill reads them, asks ONE clarifying question if the REAL CULPRIT (reframe) is missing.
4. Outputs 5 paste-ready script variations.
5. Pick the winner, send to client for approval.
6. Paste directly into Arc Ads textbox.
7. Pick an actor, generate the ad.

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Quality gates

Every script that ships passes:

• Em dash count = 0 (grep -c "—")
• Char count between 850 and 1,500
• First-12-words = absolute claim or pattern interrupt
• No chained "it's not X, but Y" construction
• 3-act structure present (Diagnose → Reveal → CTA)
• Measurable CTA (specific promise + timeframe)
• 4-7 emotion tags
• No banned phrases ("are you tired of", "imagine if", "in today's", "introducing")

If any check fails, that variation regenerates before output.

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License

Internal MetaTech AI tooling. Not for external distribution.