email copy fixes

lib/plausible_web/email.ex

@@ -551,7 +551,7 @@ defmodule PlausibleWeb.Email do
     base_email()
     |> to(notification.email)
     |> tag("drop-traffic-warning-first")
-    |> subject("We'll stop counting your stats")
+    |> subject("Your stats stop collecting soon")
     |> render("approaching_accept_traffic_until.html",
       time: "next week",
       user: %{email: notification.email, name: notification.name},
@@ -563,7 +563,7 @@ defmodule PlausibleWeb.Email do
     base_email()
     |> to(notification.email)
     |> tag("drop-traffic-warning-final")
-    |> subject("A reminder that we'll stop counting your stats tomorrow")
+    |> subject("Your stats stop tomorrow")
     |> render("approaching_accept_traffic_until.html",
       time: "tomorrow",
       user: %{email: notification.email, name: notification.name},

lib/plausible_web/templates/email/approaching_accept_traffic_until.html.heex

@@ -1,7 +1,9 @@
-You used to have an active account with {Plausible.product_name()}, a simple, lightweight, open source and privacy-first Google Analytics alternative.
+Your sites are still sending us data, but your account is no longer active. We'll stop counting your stats {@time}.
 <br /><br />
-We've noticed that you're still sending us stats so we're writing to inform you that we'll stop accepting stats from your sites {@time}. We're an independent, bootstrapped service and we don't sell your data, so this will reduce our server costs and help keep us sustainable.
-<br /><br /> If you'd like to continue counting your site stats in a privacy-friendly way, please
-<a href={plausible_url() <> "?__team=#{@team.identifier}"}>login to your Plausible account</a>
-and start a subscription. <br /><br />
-Do you have any questions or need help with anything? Just reply to this email and we'll gladly help.
+We're writing because we think losing your privacy-first analytics is a bad trade, not just an admin notice. Without Plausible, you're likely back to Google Analytics: cookie banners, complex reports, and your visitors' data going to Google.
+<br /><br />
+Plausible is still the same thing it was when you signed up. Lightweight. No cookies. No personal data. One clear dashboard. EU-hosted infrastructure. We're a small independent team and subscriptions are what keeps us running.
+<br /><br />
+If you'd like to keep counting your stats without tracking your visitors, <a href={plausible_url() <> "?__team=#{@team.identifier}"}>start a Plausible subscription</a>.
+<br /><br />
+Not sure it's the right fit? Just reply to this email and we'll help you figure it out.

lib/plausible_web/templates/email/dashboard_locked.html.heex

@@ -14,7 +14,7 @@ During the last billing cycle ({PlausibleWeb.TextHelpers.format_date_range(
 <% else %>
   <a href={PlausibleWeb.Router.Helpers.billing_url(PlausibleWeb.Endpoint, :choose_plan) <> "?__team=#{@team.identifier}"}>Click here to upgrade your subscription</a>. We recommend you upgrade to the {@suggested_volume} pageviews/month plan. The new charge will be prorated to reflect the amount you have already paid and the time until your current subscription is supposed to expire.
   <br /><br />
-  If your usage decreases in the future, you can switch to a lower plan at any time. Any credit balance will automatically apply to future payments.
+  If your usage decreases in the future, you can switch to a lower plan at any time. Any credit balance will automatically apply to future payments. If your traffic has already returned to within your plan limits, your dashboard will automatically unlock at the start of your next billing cycle. No action needed.
 <% end %>
 <br /><br />
 Do you have questions or need help with anything? Just reply to this email. We're here to help!