Skip to content
Andy edited this page Feb 14, 2020 · 5 revisions

Benchmarking datingsites.

Concepts for potential dating sites

  • "LF>DATE", Dating site aiming for finding partners on common gaming interests or experiences. ... The concept focusses on finding common interests in the gaming world, so people can fi rst meet each other online. The first goal of finding a partner is making a "gaming date", afterwards the users can choose to possibly see each other in real life.
  • "ANIDATE", dating focussed on weeb/weeaboo culture, stuff like japanese popculture, anime, manga, cosplay and japanese food. ... This could potentially be combined with the gaming dating site.
  • "Scattered", the point of this concept is that you cannot post pictures of your whole body. The pictures that represent you need to be "scattered".
  • "Sea Pool", based on conditions you give, the app shows you at random all the people that meet those conditions.

EDIT

I decided with doing the gaming idea. I think this idea lies closest within my interest and media knowledge. After doing some research I found out that there aren't a lot of these gaming dating sites. But I managed to find some. Also there is someone else in the Netherlands trying to develop and design a gaming dating site called MIAI.

Create a benchmark

e-matching:

Paid: free + paid Website: e-matching The website already looks like it's meant for serious dating. Their slogan is that it's dating for people that are getting or already have at least a college degree. The first survery for registering an account is pretty thorough for something that should be engaging for users. You have to put an actual description text of yourself intead of just letting the user decide if they want to describe themselfs. This means for me that they actually want users to bond on a higher level than just looks.

Interactions
News, user activities and new search options

e-matching homepage

Registering new account

e-matching survey for registering a new account

e-matching survey for registering a new account

Searching potential dates

e-matching profile feeds

User profile

e-matching user profile

Bot/spam protection

At the end of the user profile there's this banner explaining why you cant contact other users yet. Seems like a good way to protect your users and website from malicious users or spam. e-matching user profile

Parship:

Paid: Yes, monthly subscription Website: Parship Just by opening the website for the first time and seeing the zero-state, you can actually notice that this is more of a copmany (and thus moneymaking) than a place to try your luck. Everything about Parship looks very formal. I can understand the appeal of this, it offers some kind of authority and security about your private life.

Interactions
Survey start

parship survey zero-state

Survey start

"Scientifically proven questions" parship survey authority principle

Monthley subscription

Monthley subscription

Wizard

They Wizard is trying to get you in a lovey-dovey mood. Parship Wizard

Stupid questions "Scientifically proven"

parship memeing around parship memeing around parship memeing around

User profile on parship

Every action you can take as a user sends you to the monthly subscription screen. It is interesting though, that profile pictures are always blurred at first, until you send a request for a chat or straight up ask for the pictures and the user gives their consent. parship user profile

Pepper:

Paid: Yes, monthly subscription. Just browsing for free users Website: Pepper Pepper looks a bit more playfull. The whole concept is like that aswell. The idea of pepper is to make your profile with pictures that describe you, your interest or that are you. At first sight the whole site looks free to use, but once you get your user profile ready, you notice the monthly subscription for basic interactions like chatting. It's not as expensive as Parship though.

Interactions
Making a pepper profile

Pepper profile making

I thought it was a nice touch to show you what you're aiming for as a user before you start the survey. Pepper profile example

Although the real profiles are a bit more complex and have way more information. Pepper profile example Pepper profile example

Complemting the profile

The making of a profile for pepper is as basic as it gets. That's why after you're done, as a user you still get the chance to potentially copmlement your profile with sipmle questions. Pepper questions example

Membership & extra interactions

Pepper functions Pepper functions

Gamerdating

Paid: Yes, monthly subscription. But some free options aswell Website: Parship The website looks so goddamn awfull. It's just a mess. While some thing are thought out, the look and feel of the site makes the experience really bad. But it was interesting to see that there is a concept that's more or less the same.

Interactions
Profile

Again, wtf are those avatars on the left and right? Gamerdating profile picture

Subscription options

Gamerdating subscription

Top 3 played games

_I thought this was pretty interesting. They make you choose a top 3 games, wether it's play time or just your most liked games. This gets displayed in your profile. Gamerdating choice of top 3 games

Profile Survey

It's a bit weird the site only let's you choose a "favourite" genre. Semantically I guess it's the right choice. But, people play more than only one genre. So, that's something I would definitely change. Gamerdating questions for profile Gamerdating questions for profile

Feed

So a couple of things here. First of all, wth is that background there. It looks awfull. And apparently the dating site is not too populated. I got only two "matches" that were in Europe. But just in general, I understand they tried to assimilate their style to the gaming world, but this looks very amateuristic. Gamerdating feed Gamerdating feed

Make an inventory of user intentions

Basic intentions

  • looking for a date
  • looking for a long-term serious relationship
  • looking for new potential users
  • looking for a friend
  • looking for a place to express yourself
  • looking for someone to talk to

More complex intentions

  • looking for an overview of user activity
  • looking for data analysis to market
  • Make an inventory of user search

Search intentions

  • man looking for woman
  • man looking for man
  • woman looking for man
  • woman looking for woman
  • couple looking for person
  • person looking for couple (MMF, FFM, MMM, FFF)
  • person looking for person (no gender)
Possible genders

Specially if I'm going to focus on the gaming scene I think it's very important to take gender into account. In the gaming scene it is very common to have a non-binary gender or being transgender aswell. That's why I'm making a list with common (non-binary) genders.

  • cishet (cisgender heterosexuals)
  • Bigender
  • Androgyne
  • Agender
  • Genderqueer
  • Genderfluid
  • Non-binary
  • Transgender
  • Intersexual (more medical aspect)
  • Pansexual
  • Bisexual

Make an inventory of user actions

  • registering
  • fill profile
  • searching
  • upgrade account (get extras)
  • sending messages
  • receiving messages
  • sending pictures
  • receiving pictures
  • chatting
  • facetime
  • Make an inventory of playful user interactions
  • stream gaming activity
  • connect to Steam, PS, Blizzard, Origin, etc for gaming activity
  • Show twitch profile
  • Discord connectivity

Fun interactions between users

  • ranking
  • liking
  • poking
  • playing minigames

Create a Style Guide

Create a style guide where you define at least the following parts.

  • Logo('s)
  • Color palette('s)
  • Fonts
  • Icons
  • Visuals and photography

Inspiration for the style guide

Inspiration image Inspiration image Inspiration image Inspiration image

Style guide Aito